December 8, 2010

Luxe Life: Deacon Does AOL

Thanks to Carrots n' Cake for this great image!
We're really excited to announce that we spent yesterday at AOL headquarters participating in a panel discussion on one of our favorite topics ... female bloggers. Well, it might be Deacon's second favorite topic, next to his Wubba, but that's beside the point.

We were very excited when they approached us last week to see if we'd offer our thoughts, although we weren't expecting a crowd of 120 eager ears. We discussed issues that female bloggers face, including where to gain finances (most of us have day jobs, it seems), how to sell ads, and where we're seeing the most traffic growth. We of course pointed to our loyal Twitter and Facebook fans, who are helping us grow our audience every day, as well as our partnerships with content syndicators TBD.com and GalTime.com.

Overall we were thrilled to see the amount of engagement from the audience. They were excited to ask questions and AOL as a company seems strongly committed to both the female demographic and to the goal of helping bloggers grow their sites. There's even talk of a new blogging platform that will allow selected bloggers to join with the AOL network to publish their own sites, an opportunity we'd be very excited to pursue.

Our co-panelist, Tina, is author of Boston-based healthy living blog Carrots n' Cake, which we've already fallen in love with. If you're a fan of great food, healthy living, running, and of course, a great dog (her pug, Murphy) ... follow her!

We'll add event photos as soon as we get them, but in the meantime, check out Carrots n' Cake's great post on the event!

4 comments:

Tina said...

So nice to meet you! Keep in touch!

Christina said...

That must have been really exciting! So was it just you and Tina on the panel? And I assume the point was of it was to find out how AOL can better approach and help female blogger since you mentioned they're talking about starting a new blogging platform.

M said...

Christina,
Yes, it was the two of us and a moderator. I'll post a photo when they send us one. That was exactly the point - to figure out how to better target the female audience. I hope to have great updates about new developments soon. Thanks for reading!
Best,
McLean & Deacon

Christina said...

Can't wait to see some of those pictures and it'd be really great if there were some developments.

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