It's that time of year again! If you're planning a fall wedding and still searching for the perfect dress, don your running shoes and make an early Starbucks run - it's necessary to be fully caffeinated for the annual Running of the Brides, tomorrow at 8 am at Filenes Basement Mazza Gallerie.
If you're brave enough to stand the crowds, you'll find dresses for $249 to $699, with regular prices as much as $10,000!!
"The number of calls we've received is way up compared to last year," says store manager Anasstasia Gilmore. "Brides are looking to save anyway they can, and if they find a dress here, they can stretch the wedding budget a lot further."
The racks are stripped bare in less than 90 seconds as the brides and their team members grab the first dresses they come upon. Then it's time for the women to strip - down to leotards, sports bras or even underwear - to try on the gowns in the middle of the sales floor.
"The 'rush to the racks' when the doors open can be a lot of fun, but it's not everyone's idea of a good time," says Gilmore. "We want brides to know that by late morning things calm down and there are still plenty of dresses to choose from."
Checks, credit cards and cash are accepted.
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