July 28, 2009

Luxe Life: Gilt Groupe Launching Gilt Fuse, Featuring More Affordable Brands

We know you already know and love Gilt Groupe, the original designer sample sale Web site. Unfortunately, your wallet doesn't always love their price tags - even at 70 percent and more off retail, that Marc Jacobs or Carolina Herrera you have your eye on is still $1,000 plus.

Welcome to Gilt Fuse, the site's first-ever spinoff, featuring lower-priced brands like CC Skye, Plenty By Tracy Reese, Kova & T, BCBG and more.

“We recognized that there is a need in the flash sale category to offer fashionable, contemporary brands at significant discounts,” says CEO Susan Lyne. “A large portion of our Gilt membership is looking for effortless, everyday fashions that don’t stretch their budget. Gilt Fuse is a natural expansion for our brand and an answer to our evolving customer demands."


Like Gilt Groupe, the site will offer single brand sales for 36 hours at prices of up to 70 percent off retail. Existing Gilt Groupe members will already have access. If you're not already a member, click here for Deacon's exclusive invite code to see what all the fuss is about.

The first sale launches on August 12 at noon, so get ready!

Check back after a few weeks for a full Deacon report on how the new site compares to established lower-priced sale sites like Rue La La and Haute Look.

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